This type of marketing provides something visual that a customer can easily digest. It is a well-known fact that we remember a greater portion of what we see, as opposed to what we read or hear. Statistics also show video marketing in a favourable light – 76% of businesses state that video marketing has helped them increase sales, whilst 97% of marketers have said video has helped improve their customers understanding of their products and/or services.
This infographic by 16Best provides some insight into the world of video marketing for your benefit:
Many companies are making use of video marketing and it is becoming an integral part of a typical marketing campaign. Although video marketing is still taking off in certain industries such as food & leisure, healthcare, and professional services, it is positively thriving in other areas such as media, manufacturing, and communications.
Let us know your thoughts on video marketing and how do you plan to use it for your business in the comments below.
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