15 Must-know Digital Marketing Interview Questions

Nervous about your upcoming Digital Marketing interview? Fear no more! We’ve got your back… and a heads up.
Companies are eager to keep up with the shift from offline to online marketing today. Digital Marketing has taken the marketing industry by storm and has secured its place as not just a top strategy, but a full-fledged function demanding the largest budgets and constant spotlight in many organisations – especially those looking to keep up with the pace of change and stay competitive.
Given Digital Marketing’s continuous evolution, firms are seeking creative, intelligent, bold and tech-savvy geeks to take on the role of Digital Marketers. Digital Marketing is a broad field and has various roles or sub-components to it, including Digital Marketing Executive/Managers, Social Media Managers, UI-UX Graphic Designers, Content Managers and Email Marketing Managers.
Therefore, we’ve kept in mind that according to the company you’re applying to, you could be tested on the overall gist of Digital Marketing or directed towards one of the specific roles listed above.

Here are Digital Marketing interview questions:

Digital Marketing Interview Questions

Whether you’re experienced in the field or a raw graduate hoping to be employed, the following 15 interview questions for digital marketing range from being generically personal to more technically focused towards specific facets of Digital Marketing. We’ve tried to cover a lot and yet be brief. We hope you find this useful and it helps to calm your nerves a bit!

1. What is Digital Marketing according to you and why are you interested in pursuing a career in it?

Firstly, be honest and excited about the company you’ve applied to. Express the reasons why you’re keen on Digital Marketing and the challenges you’re looking forward to facing.

2. How would you categorize Digital Marketing?

The two main categories of Digital Marketing: Inbound- utilizing multiple platforms to make customers aware of the company’s doing. Outbound- reaching out to potential clients.

3. What are the most efficient and useful Digital Marketing tools?

Not only should you be able to list them, but also be familiar with how to work with them or operate them.

4. Why do you believe that online marketing will be more beneficial to our company compared to offline marketing?

Talk about the constant technological changes and developments happening on a daily basis and the ease of reaching out to a larger audience through online marketing platforms.

Content Marketing for Organic Growth of Your Business  

5. Do you believe that there are limitations or challenges to Digital Marketing and how would you overcome these?

Online marketing is dominant in today’s time, but offline marketing was also successful for a reason and appealed to earlier generations. Don’t be completely biased towards the online world.

6. What are the differences between Digital Marketing and Branding?

Digital Marketing– Communicates a specific, desired message to a target audience.
Branding- Advertises or projects the overall brand (what the company stands for, etc) to attract a wider audience.

7. How will your experience in Digital Marketing benefit our company? Do you already have a strategy to improve our approach to Digital Marketing?

Once again don’t be completely biased, but be ready to tell them what you don’t like about their strategies and how you can help improve them. Convince them that you’re the best candidate amongst the other applicants.
Top 15 Digital Marketing Interview Questions UpGrad Blog

8. What is SEO (Search Engine Optimization) and what are the differences between offline SEO and online SEO?

Explain that it is a process to enhance the visibility, structure, and content of your website and reach maximum discoverability in search engines. SEO is all about ‘indicating relevance’.

9. How do you plan on optimizing our site ranking and increase the traffic on our website?

You should brief the interviewer on your plan to enhance the user experience and engagement and how it will boost the conversion rates. You could also mention the mistakes to avoid in the process of optimizing a website.

10. Why is social media important for a business and what are the most successful social media platforms according to you?

Companies are already aware of the importance of social media marketing. Thus, guide them on the most appropriate platforms that will help them achieve their goals and expand their audience.

11. What is content marketing and how do you decide on what content to publish?

Be creative with how you would share the insights of the brand and what are the best ways to publish them. Also, talk about how content educates and adds value to its audience; invariably nurturing them to become full-time paying customers.

12. What are the differences between UI and UX?

As a Digital Marketer, you must be aware of the difference between User Interface and User Experience to maximise the interaction through devices.

13. How familiar are you with HTML, JavaScript, PHP, Ruby on Rails, XML, etc?

You are expected to be familiar with the different software and web languages in order to be able to develop a successful website, manage technical aspects of various marketing products and optimise Digital Marketing strategies.

14. What is PPC (Pay-Per-Click) and in what ways would you make our PPC more effective?

Expand on the abbreviations and establishments of PPC, CPC, and CPM. Focus on optimizing the use of keywords, ad groups, reducing costs and the addition of negative keywords.

15. Where do you see yourself 5 years down the line?

Convince the interviewer that you are committed to the stream of Digital Marketing, you have a passion for it, you have a long term vision for it and most importantly, you are eager to learn more.
Watch: Top 6 Digital Marketing Jobs  
Remember to prepare for these questions from a personal perspective, with a touch of creativity and heaps of confidence. Digital Marketing has become extremely dominant in the industry, which makes it more competitive to secure a job in. Therefore, in order to stand out of the crowd make sure that –

  • You’re extremely passionate, have some experience and knowledgeable in the field of Digital Marketing.
  • You have a holistic resume and updated Linkedin profile.
  • Your social media feeds are buzzing and working on increasing their audience.

In your Digital Marketing interview, be sure to compliment or appreciate some of the work of the company that may have stood out for you or why you would want to work for them. Ensure that you have done ample research on the company, but at the same time, don’t be afraid to criticise their current marketing strategies or highlight areas for improvement. If they were perfect, they would not need you!
5 Soft Skills You Need To Be A True Digital Marketing Rockstar  
Share your own experiences and any other questions that you may have faced in some Digital Marketing interview. Also, please feel free to reach out to us in case you are interested in a career counseling.
All the best with that Digital Marketing interview! 

Shaheen Dubash

Shaheen is a Content Marketing intern at UpGrad.

Shaheen is currently studying at the University of Warwick. She is majoring in BSc Economics with a minor in Politics and International Studies. She completed her high school at the United World College of South East Asia in Singapore and JB Petit High School for Girls in Mumbai.
Shaheen Dubash

Ride the Digital Wave

UpGrad and MICA's PG Certification in Digital Marketing and Communication
Learn More